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The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

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ISBN: 9781633691728 | 256 pages | 7 Mb

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Download The Matchmakers: The New Economics of Multisided Platforms

English books free download mp3 The Matchmakers: The New Economics of Multisided Platforms 9781633691728 in English DJVU RTF CHM

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Antitrust Issues Raised by the Emerging Global Internet Economy
The law and economics for analyzing the multi-sided platforms that dominate the . The internet and the web are very new technologies by historical standards. .. That can be for love (matchmaker.com) or money (eBay). Free Fall: the Online Market's Consumer Preference Disconnect
accepted for inclusion in New York University Law and Economics Working advertising facilitates both transaction matchmaking and price . See David S. Evans, The Antitrust Economics of Multi-Sided Platform Markets,. Platform Economics | Public Site: MIT IDE
Choudary, the founder of Platform Lab and author of the new Kindle A multi-sided platform like LinkedIn is not a site, but a place where interaction occurs. .. data-driven matchmaking generate more transaction revenue. The Matchmakers | NewSouth Books
The Matchmakers: The New Economics of Multisided Platforms David S. Evans, Richard Schmalensee. Hardback (B401) | May 2016 | Harvard Business Review   The Economics of Two-Sided Markets
interact through an intermediary or platform, and 2) the decisions of each set new payment systems and media outlets, suggest that two-sided and multi-sided. The Industrial Organization of Markets with Two-Sided Platforms
Two-sided platforms (2SPs) cater to two or more distinct groups of customers, facilitating value-creating The village market and the village matchmaker were 2SPs;. eBay and .. The theoretical economics literature on 2SPs is relativelynew. .. platforms—a phenomenon that Rochet and Tirole have called “multi- homing”. Main Page | The Enlightened Economist - Enlightenment Economics
This is a very clear introduction to the economic models, but the book is now The Matchmakers: The New Economics of Multisided Platforms, due out in May.

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